My approach to analysis revolves around identifying common
or recurring problems, digging into the data, and figuring
out why they are happening. I'm less interested in simply
reporting what happened and more interested in
understanding the story behind it — what changed, what
might be causing it, and where the problem actually lies.
My toolkit includes Excel, SQL, Python, Power BI, and an
unhealthy amount of curiosity. I enjoy the entire process
of working with data — from cleaning the wonderfully
chaotic stuff that people insist is "ready to analyse,"
to building dashboards and reports that make the final
answer easier to understand.
I'm constantly learning, experimenting, and finding new
ways to approach problems — while of course, occasionally
discovering that the reason my analysis wasn't working
was because I forgot one comma three hours ago.
Data can tell you what happened. I want to know why.